What's the difference between becoming a distributor and a reseller?

A DBmaestro distributor develops and manages a network of resellers within an agreed market or region, providing local sales, enablement, and operational support. A reseller sells DBmaestro solutions directly to end customers and manages the customer relationship throughout the sales process.

What support does DBmaestro provide to partners?

DBmaestro supports partners throughout the entire sales cycle with onboarding, sales and technical training, co-selling support, solution demonstrations, deal strategy, business value assessments, marketing resources, and ongoing product expertise. We work alongside our partners to help them identify opportunities, build compelling business cases, and close deals successfully.

How does DBmaestro support partners during the sales process?

DBmaestro works alongside partners from opportunity identification to closing. We support discovery and qualification, tailored demonstrations, technical validation, proofs of concept, business value assessments, solution design, proposal development, and customer objections. Our sales and technical teams remain actively involved throughout the process.

Can partners white-label or customize DBmaestro for their customers?

No. DBmaestro cannot be white-labeled or customized as a partner-branded product. Partners sell and deliver DBmaestro under the DBmaestro brand.

Is there a minimum commitment or revenue requirement to become a partner?

DBmaestro focuses on enterprise prospects and aims for a meaningful initial deployment. We work with each partner to define the right opportunity, establish a framework for successful deployment, and demonstrate measurable ROI for the prospect.

How is partner-sourced business tracked and compensated?

Partner-sourced opportunities are registered with DBmaestro to ensure clear ownership and transparent tracking throughout the sales cycle. Compensation is determined by the partner model and commercial agreement and may include reseller margins, referral fees, or distributor discounts.

Partner with DBmaestro

Join our growing community of worldwide channel partners. Expand your market and deliver database DevOps solutions to your customers.

Become a partner Guided Tour

Why Partner With Us

Empower your customers with self-service CI/CD for database

Release 10x faster while improving quality with smart automation for your database. Accelerate feedback loops between developers and DBAs to save time and eliminate costly rework.

Enable your customers to collaborate with source control

Extend coding best practices to your database, while facilitating collaboration and accelerating release velocity. Maintain a single source of truth for all database changes.

Help your customers automate database security, compliance, and governance

Ensure security with role-based access and delivery. Manage and enforce organizational policies and standards.

STRATEGIC OEM PARTNER

“IBM's mission is to help enterprises deliver innovation at scale, securely and efficiently. By embedding DBmaestro's industry-leading database DevOps and observability suite into our ecosystem, we are removing one of the last barriers to true end-to-end DevOps. This partnership expansion empowers our customers to achieve faster, safer, and more reliable software delivery, with unprecedented transparency into their database operations.”

James Hunter

Field CTO for Application Development, DevSecOps and AI Software Engineering, IBM

Join the DBmaestro partner community

We are helping customers across the world to simplify the database delivery process so that software engineering, database, and DevOps teams can work together. Move fast and ship database code changes effortlessly without the fear of breaking things.

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Become a distributor

Extend your reach with a database DevOps solution built for scale.

As a DBmaestro distributor, you bring enterprise-grade release automation, compliance, and governance to a broader network of resellers and customers - backed by a platform already trusted across regulated industries and embedded in IBM's own ecosystem.

Become a reseller

Raise your customers to a new level of quality, efficiency and speed for their database. 

Adding DBmaestro to your offering can help expand your customer base and introduce a whole new world of opportunities.

Give your customers a database delivery solution they can't get elsewhere in your portfolio. As a DBmaestro reseller, you work directly with customers to solve real release, compliance, and governance challenges - with DBmaestro's team supporting you through every deal.

FAQ

What's the difference between becoming a distributor and a reseller?

A DBmaestro distributor develops and manages a network of resellers within an agreed market or region, providing local sales, enablement, and operational support. A reseller sells DBmaestro solutions directly to end customers and manages the customer relationship throughout the sales process.
What support does DBmaestro provide to partners?

DBmaestro supports partners throughout the entire sales cycle with onboarding, sales and technical training, co-selling support, solution demonstrations, deal strategy, business value assessments, marketing resources, and ongoing product expertise. We work alongside our partners to help them identify opportunities, build compelling business cases, and close deals successfully.
How does DBmaestro support partners during the sales process?

DBmaestro works alongside partners from opportunity identification to closing. We support discovery and qualification, tailored demonstrations, technical validation, proofs of concept, business value assessments, solution design, proposal development, and customer objections. Our sales and technical teams remain actively involved throughout the process.
Can partners white-label or customize DBmaestro for their customers?

No. DBmaestro cannot be white-labeled or customized as a partner-branded product. Partners sell and deliver DBmaestro under the DBmaestro brand.
Is there a minimum commitment or revenue requirement to become a partner?

DBmaestro focuses on enterprise prospects and aims for a meaningful initial deployment. We work with each partner to define the right opportunity, establish a framework for successful deployment, and demonstrate measurable ROI for the prospect.
How is partner-sourced business tracked and compensated?

Partner-sourced opportunities are registered with DBmaestro to ensure clear ownership and transparent tracking throughout the sales cycle. Compensation is determined by the partner model and commercial agreement and may include reseller margins, referral fees, or distributor discounts.